claasified messages entrepreneur at forty years old

How To Become An Entrepreneur At 40 Years And Over

Are you in your forties and want to become an entrepreneur?

Do you want to become a successful entrepreneur at the age of forty and above?

Well, this article is a simple guide for you to follow to become a successful entrepreneur, running a successful business in your 40 years and above.

Therefore, you can read this article How To Start A Business In Your Forties (40s) to know how to start business the that will make your an entrepreneur.

You may also want to consider reading this article How To Become A Self – Made Entrepreneur, if you want to teach or learn by yourself.

The following are 7 steps you can take to become an entrepreneur at 40 years and over.

1. Find Needs And The Solutions.

The first thing you must do to succeed as an entrepreneur at the age of forty is to ensure that your business will produce goods and services that will be in need.

You must set your business on a need. You must be an entrepreneur to solve the problem of others and not focus on what you want for yourself.

The age of 40 is a good age to become an entrepreneur. So, you should take the right step to become a successful entrepreneur.

Entrepreneurship is a broad term, and you can be an entrepreneur in just about any industry you like.

However, in selecting an industry to set up your business to start.

You should find a business that you are passionate about and that will meet the need of others.

The two reasons for starting a business are vital for you to succeed in your chosen business.

Sometimes, your products or services of passion may not be in need in the immediate community or neighborhood.

In such cases, if you necessarily want to do that particular business, you will have to explore the internet to see whether you can get customers from other locations.

Let’s assume, your passion may be kneading sweaters, jackets and head warmers, and you are leaving in a hot region where people will not need such clothing.

What should you do?

Well. It is either you learn another skill or start selling your product online to those that will need it.

When they buy you, then ship it to them.

Entrepreneurship is hard work, so as a 40-year-old, you may want to focus your attention on something you care about because you do not have all the time to play around

2. Equip Yourself With Knowledge To Run The Business

When you discover the industry you want to do your business, the next step is to equip yourself with all the knowledge you need to run the business.

This knowledge will include the type of business and the expectations of running the business successfully.

How to set the business and run the business, how to produced and package your products and services for your customers.

How to get your customers, your prospective and opportunities, your expected challenges and competitions, and how to grow and expand the business, etc.

In searching for this knowledge, you may not need to have any type of formal education to be an entrepreneur.

Though it doesn’t mean you should ignore education entirely. No!

You can get enough information to run your business free on the internet; you can opt for a coach or take an online course to get the knowledge you need.

The opportunities to equip yourself with the required knowledge are endless.

Your experience in a certain industry can become handy when you want to start a business, so it is not all the time that you will need to find knowledge.

Sometimes knowledge comes to you through experiences from other issues of life that are related to your business.

For example, if you want to start a tech company, experience in business, computer programming and marketing could all be valuable.

However, some industries will likely require some type of formal education, like if you want to set up an accounting, law firm, pharmaceutical store, etc.

3. Set Business Into Motion With The Right Plans

You must learn to make good plans if you want to be a successful entrepreneur at 40 years old.

Before you begin your business, you need to have a business plan.

A well-prepared business plan lays out objectives you will have as well as your strategy for achieving those set objectives.

The business plan is a very important document that can help you in getting investors into the business with time.

It is also a good way to measure how successful your business is doing overtime.

Therefore, for a mature forty-year-old that needs to start a business, no matter how small or which industry it is. It is important to set your business plan from the beginning.

Let it be a documented step for you to follow to achieve success in your business endeavor.

You may need the right strategy for success as discussed in these articles : Online Business Plan And Strategy and Online Business Strategies For Success

4. Find Your Target Audience And Customers

As a 40 years old aspiring entrepreneur, you must have it at the back of your mind that your business is for a specific target of audience.

This is because not every business appeals to everyone. Age, gender, income, race, and culture of your target audience will play a vital role in determining who patronizes you.

It will also determine where you set up your business if you are going to have a physical business.

If your business is online, you may not need to bother about the location of your business, though some country’s internet and cyber laws may not favor your online business in a particular location.

In finding your target audience, which will lead to having your target customers, you should do proper research both physical and online to determine which audience fits your business model best.

Then, you should work out everything you need to do to attract your prospective customers.

As a 40-year-old, you must have good experience in how to do proper research to find your target audience.

5. Promote and Advertise Your Business

There is an old sales story that you may have heard before about two shoe salesmen and a certain city where nobody wears shoes.

The first man went to the city to sell shoes and was calling on the people to come and buy the shoes, but no one responded.

This is because they don’t wear shoes and they don’t even know what shoe is used for.

The salesman became fed up and left, on his way out of the city, he met a second salesman coming to sell shoes too.

He immediately told him not to waste his time there because the people don’t wear shoes. What he saw was the problem.

The second person saw it as an opportunity and he took the chance to first teach the people why they need shoes and then sold the shoes to them.

What he did first is to promote his business in order to create the market he needs to sell his products.

Sometimes, consumers may need some products or services, but they may not know which product to pick.

As a 40-year-old entrepreneur, you must be convince people that whatever you’re selling is the best option available for them.

You should be able to find out what makes your product or services unique and then promote it based on the value it will add to your customers.

6. Market Your Business Physically And Online Continuously

When last did see an advert from all these international brands like Coke or Pepsi?

Probably yesterday!

One will have expected that these known brands will just sit out from advertisement because they are known brands and do not need advertising again to get customers. 

But no, in fact they advertise and market their products more than the smaller brands.

As a 40-year-old entrepreneur, you must understand that you need to be focused on marketing before, during and after you have started your business.

There is no break in marketing products, because that time you take a break, is the time someone is marketing his products and service in your kind of industry.

And before you know it, your customers are swayed to your competitor.

If you don’t advertise, nobody will know about your business, if you stop advertising everybody will forget about your business.

You may have the best restaurant in town, but nobody will visit if they don’t know it exists.

If they know about your existence but you stopped promoting your restaurant and another restaurant opens up in your town, your customers will try the new restaurant.

God helps you, the first day they go there, if they got better service than yours, they may not come back to your restaurant!

Therefore, you need to keep promoting your business so that new entrants and competitors will not collect your customers.

Marketing can be unpredictable, you should be mindful of the best way to reach your target audience.

As a 40 years entrepreneur, you should explore both the physical and the online platforms to promote your business and market your products or services to your target audience.

7. Join Your Business Network

As an entrepreneur in your forties, it is good that you have your circle of friends in the business.

While networking is important to all ages and in all industries.

It may be most important for 40 years old entrepreneurs like you.

This is because you are in a mature age to make a meaningful network that is not for fun but productivity.

Networking helps you to meet other people that might have skills you can use in your business.

It also helps you find potential investors through networking to help get your business model off the ground.

Your network can also support your business once you open by helping to send new customers your way.

As a forty-year-old entrepreneur, you can join your business networks in your neighborhood, your community or professional organizations.

You can also join online networking forums like LinkedIn, Reddit, Quora, etc.

Also, you can join your social media groups on Twitter, Facebook, WhatsApp chat group.


As a 40 years old aspiring entrepreneur, you should be focused on what you want to achieve because you are in your middle age and may not have all the time in the world to waste.

You should immediately focus on your plans to make them a reality.

Read this article to know how to overcome associated challenges : How To Overcome Challenges Of Starting Business At Forties -40s (Experience Shared)

If you follow the steps outlined above, you will surely become a successful forty-year-old entrepreneur and will well be making good earning for yourself in your forties and over.

Talllachi Philemon writes for Classified Messages.

Tallachi Philemon, a Chemical Engineer and a Certified First Responder is the founder of Classified Messages, a platform for Achievements, Success, and Wealth Creation.

He is also the owner of TALPHITECH, a web and app design and development company.


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I may be compensated at no cost to you if you decide to use any of the links.

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